CitySSMA stretch of Bruce Street is about to get a new name. The stretch between Queen and Bay street will be named Ron Francis Way after council approved that option on Monday night to honour the Sault Ste. Marie native and former NHL star. The renaming of the section of street was chosen over another preferred option to name an executive suite at the Essar Centre in his honour, along with a number of other suggestions from the city’s Parks and Recreation Department.